Required skills include

Ability to

focus on the customer

work collaboratively with others

adapt appropriately to cultural differences in the community market place including modes of behaviour and interactions with others

work with attention to detail and thoroughness

use rural produce marketing and presentation skills

interpret analyse and extract information from a range sources such as professional literature legal documents discussions and workshops

communicate detailed and complex information in written and oral form with people both inside and outside the organisation

converse and liaise with industry contacts relevant stakeholders staff and family regarding marketing through a community based scheme

identify and build strategic industry relationships and establish and use network and support groups

measure calculate and estimate material quantities

assess and adopt profitable innovations

calculate financial returns

use appropriate technology including software

implement contingency plans for unplanned events such as problems arising during the supply and management of community marketing activities

Required knowledge includes

Knowledge of

applicable federal state or territory legislation regulations standards codes of practice and established safe practices relevant to the full range of processes in selling produce through community based markets

relevant legislation and regulations relating to OHS

organic certification systems and standards

organisation policies and procedures related to supply chain management purchasing and contracting and tendering

characteristics and composition of farm business marketing plans

characteristics of community marketing schemes and the steps within a farm produce supply chain

product knowledge related to goods and services required by the organisation

ways to build trust and collaboration as opposed to competition

business terms and conditions for purchasing tendering and contracting

ethical behaviour

established communication channels and protocols

procedures for operating electronic communications equipment

procedures for recording and reporting workplace information and completing relevant documentation

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Overview of assessment

A person who demonstrates competency in this Unit must be able to provide evidence that they can arrange the necessary processes to sell rural produce through community based markets

Critical aspects for assessment and evidence required to demonstrate competency in this Unit

The evidence required to demonstrate competency in this Unit must be relevant to workplace operations and holistically satisfy all of the requirements of the performance criteria and required skills and knowledge and include achievement of the following

identify farm produce selling options

identify and comply with requirements of a community marketing scheme and its characteristics

establish relationships with community stakeholders and customers

monitor and record community satisfaction levels and customer feedback and address concerns

communicate the farm story and the uniqueness of the enterprise to the community

arrange timely transport and delivery of produce and address any special transport requirements

comply with transport legislative requirements

accurately record pre and post sale documentation and transactions

identify and record potential improvements

Context of and specific resources for assessment

Competency requires the application of work practices under work conditions Selection and use of resources for some worksites may differ due to the regional or enterprise circumstances

Method of assessment

Assessment methods must satisfy the endorsed Assessment Guidelines of the AHC Training Package and can be assessed holistically with other Units

Assessment methods must satisfy the endorsed Assessment Guidelines of the AHC10 Training Package and can be assessed holistically with other Units.

Assessment methods must confirm consistency and accuracy of performance over time and in a range of workplace relevant contexts together with application of required knowledge

Assessment must be by direct observation of tasks with questioning on required knowledge and it must also reinforce the integration of employability skills

Assessment methods must confirm the ability to access interpret and apply the required knowledge

Assessment may be applied under projectrelated conditions real or simulated and require evidence of process

Assessment must confirm a reasonable inference that competency is able not only to be satisfied under the particular circumstance but is able to be transferred to other circumstances

Assessment may be in conjunction with assessment of other Units of Competency

The assessment environment should not disadvantage the candidate

Assessment practices should take into account any relevant language or cultural issues related to Aboriginality gender or language backgrounds other than English

Where the participant has a disability reasonable adjustment may be applied during assessment

Language and literacy demands of the assessment task should not be higher than those of the work role

Guidance information for assessment

To ensure consistency of performance competency should be demonstrated on more than one occasion over a period of time in order to cover a variety of circumstances cases and responsibilities and where possible over a number of assessment activities

Community based selling schemes may include:

Characteristics of the farm business produce may include:

Market requirements may include:

Characteristics of the community customers may be influenced by: